(DAILY MAIL) – At just 12 years old, Willa Doss, now a ‘rock star’ to her friends, plans to take on the pre-adoslescent beauty world in what she says is a big gap in the market.
The pint-size entrepreneur, who launched her own skin-care line in March, has already had her 17 debut products picked up by Target, J.Crew and the pharmacy Clyde’s in New York City.
Priced within reach of the baby-sitting set, her namesake all-natural products start at $1.75 for the cucumber mask and finish at $15 for Face the Day, a tinted sunscreen.
With upbeat and fun names like Be Brilliant body lotion, the products avoid overbearing scents, and the sleek packaging deliberately contrasts clichéd images of Disney and Hello Kitty.
Conceived with the help of her mother, Christy Prunier, Willa Skincare products was born after the sixth grader realised that most cosmetic companies are geared toward an older crowd; their formulas can be too heavy, irritating, and heavily perfumed for young girls.
Read more about the new Willa Skin Care line here.
To purchase any Willa Skin Care products visit their site.